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FURNITURE SECTOR IN RECOVERY THANKS TO EXPORTS and E-COMMERCE

The recovery from the crisis is still long, but in our country, Italy, has begun since the early 2016.

The level to be achieved, that of 2006 is still far, far away. Today compared to 2006 the furnishing industrial production fell by about 26%, numbers that are really afraid. Here we talk of recovery, but perhaps it would be better to specify that we are at the beginning of the recovery.

FURNITURE SECTOR IN RECOVERY THANKS TO EXPORTS AND E-COMMERCE

The decor is "the art and technique of conforming with various elements (partitions, furniture, furnishings etc.) Indoor environments in order to make them more functional and comfortable."

This technique works closely with the design of spaces and, therefore, with the figure in charge of decorating a private or commercial building. The person in charge to design and draw the furniture is usually the interior designers or interior design.

 

Increases Italian furnishing production, especially sales of Made in Italy

 

The furnishing industrial production rose in early 2,5 2016%

The production increase, however, does not travel together with the furniture sales in Italy. In this regard the sales of Italian furniture in our country has been declining.

To increase the domestic production of furniture was e-commerce. Companies that, because of the crisis, have implemented a sales strategy and marketing imprinted on the web, are those companies that now are driving this industry.

Export and internationalization are the key to recovery

According to the president of FederlegnoArredo Roberto Snaidero, there are all the conditions for repeating if not exceeding the excellent previous year. In 2015, furniture sales beyond the borders of the Italian territory exceeded 15 billion euros, with a growth of 6,2% compared to 2014. Figures that speak for themselves, unfortunately or fortunately. Made in Italy has not lost its enamel in the eyes of foreign countries, but in some cases it is considered too expensive for Italy itself. The average Italian considers Made in Italy furniture a non-economic solution for their pockets, which involves an approach of the Italian consumer to foreign markets.

Considering the ten countries that contribute most export furnishing Made in Italy, we have a growth of about 3% over 2015. 5 the billions collected for sales of only the first four months of the year. Much of the furniture is exported Italian furniture for private or commercial buildings.

The Russian market is one of the few foreign markets with an import decline by as much as 21,8% furnishing Made in Italy. Unfortunately these big changes in the patterns of the Italian / Russian market may also be due to geo-political issues.

Spain, France, USA, UAE and China the main supporter of the Italian production of furniture

The main international markets that have had remarkable growth of Italian furniture imports are Spain and France with an increase of about 8% over last year; United States of America with an increase of 9,4%; followed by number of imports but with higher growth than in previous years are the United Arab Emirates and China, respectively, with an increase of% 25 and 24%.

The future is the foreign market? No, absolutely no. But we must not doubt that the plurimercato is the solution, then contact the Italian market as well as to the international market.

The furniture made in Italy traveling to sail in the international market

The sale of furniture arrives in e-commerce in Italy

The furniture and home living sector has undergone a 50% increase in online sales compared to the previous year. It is the sector with the highest growth of the entire Italian e-commerce market.

At the end of 2015, sales in the sector recorded a 2% of the total e-commerce sales in Italy. These two percentage points amounted to about 370 million euro. Today the collection forecasts coming from e-commerce to about 655 million euro.

Sales growth for the luxury Made in Italy

An Italian furniture sub-market is made up of luxury furniture, items that are always coveted outside the Italian border. Luxury Made in Italy items have doubled the number of sales compared to 2012 and the forecasts within 10 years indicate that there will be a further significant increase.

The e-commerce numbers, above, are taken from a study carried out by 'Observatory eCommerce B2c sponsored by the School of Management of Politecnico di Milano and Netcomm.

The 60% of people who surf the internet shopping online. This means that well-19 million people in Italy use e-commerce to make purchases. This is the future!

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